Families Keep Back-to-School Shopping Simple

Back-to-school shopping is unlike any retail season because it’s based around necessity purchases – replacing outgrown clothes and stocking up on the essential supplies for the year ahead.

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JLL’s Back-to-School Consumer Shopping Survey

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What's in the report:

The budget:

Nearly two-thirds of families budgeted $250 or less for all their back-to-school needs, with only one-quarter indicating spend between $251 and $500. With tight budgets, families are focusing on price and selection when it comes to buying goods for their youngsters.

The shopping list:

Clothes and accessories make up just over 56 percent of back-to-school budgets. Stationary and supplies will eat up over one-quarter of budgets, with electronics (8 percent) and books (6 percent) trailing significantly behind.

The plan of attack:

Online shopping for back-to-school accounts for 17 percent of where purchasing occurs versus brick-and-mortar stores at 83 percent. The further outside a metro area, the less likely a shopper is to purchase back-to-school items online.

Want to know more?

Contact our U.S. experts directly.

Greg Maloney

CEO of Retail

James Cook

Director of Retail Research

Karen Raquet

Director of Retail Property Management

Holly Rome

Director of National Retail Leasing

For more information and other JLL retail research visit www.jllretail.com/research.