Back-to-school shopping is unlike any retail season because it’s based around necessity purchases – replacing outgrown clothes and stocking up on the essential supplies for the year ahead.
Download your copy of JLL’s Back-to-School Consumer Shopping Survey
What's in the report:
The budget:
Nearly two-thirds of families budgeted $250 or less for all their back-to-school needs, with only one-quarter indicating spend between $251 and $500. With tight budgets, families are focusing on price and selection when it comes to buying goods for their youngsters.
The shopping list:
Clothes and accessories make up just over 56 percent of back-to-school budgets. Stationary and supplies will eat up over one-quarter of budgets, with electronics (8 percent) and books (6 percent) trailing significantly behind.
The plan of attack:
Online shopping for back-to-school accounts for 17 percent of where purchasing occurs versus brick-and-mortar stores at 83 percent. The further outside a metro area, the less likely a shopper is to purchase back-to-school items online.
