Holiday 2018

Retail survey


    For many, the holidays are the most wonderful time of the year. After Halloween, retail flood gates open and shoppers begin scanning online and strolling in-store to find the perfect gifts for their loved ones.

    To better understand what motivates shoppers during the holidays and to help you anticipate the season ahead, we took a dive into how much, where, and when shoppers are preparing to purchase.

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JLL's 2018 Holiday Survey

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What’s in the report?



Mobile merriment

More than twice as many shoppers will be whipping out their phones this holiday season. See how shoppers plan to use their mobile devices.

Shopping at ho-ho-home?

Consumers will divvy up their shopping between online and in-store. Discover which mass merchandisers will remain strong performers amongst shoppers.

Jingle your way to savings

Most women are looking to buy within budget spending between $250 and $750 this holiday shopping season. Learn how much men are willing to spend.

Want to know more?

Contact our U.S. Retail experts directly.

Sondra
Van Metre

Dir. PM, Open-air
JLL Retail

Karen
Raquet

Dir. PM, National
JLL Retail

Naveen
Jaggi

President
JLL Retail

Greg
Maloney

President & CEO
JLL Retail 

For more information and other JLL retail research visit www.jllretail.com/research.